Target Audience of Artist

Ellie Goulding’s style of music is Pop, Indie Pop, Electro Pop and Folktronica. The genre of music suggests that countless fans will be into Pop and Indie music which helps me narrow down my research to these types of music magazines. This means I will be looking current magazine such as “NME”, “Q” and “Top of the Pops”. Not only is she shown in music magazines but has been on the cover of “Company” a woman’s fashion magazine, this also means that the woman that read this will most likely know who she is and a majority, at least, will certainly like her music. Researching into 'NME' I found an article inside about Ellie Goulding. Knowing that this magazine is interested in her I looked on the NRS website (National Readership Survey) to see what the target audience was for this magazine.

As this is quite hard to see I will explain that the age range 15-44 there are 294,000 people in this age range out of 325,000 people surveyed. 241,000 of the 325,000 people surveyed are also male. This means that this magazine is aimed at 15-44 males. I then went onto finding the ‘NME’ reader profile. This states the following – MALE 69% FEMALE 31% AVERAGE AGE 24 WORKING FULL TIME 52% WORKING PART TIME 7% STILL STUDYING 29% ABC1 65% CIRCULATION: 40,948 READERSHIP: 369,000 ABCe UNIQUE USERS: 4,454,983 http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf

To make this easier to understand here are a few charts to consider -

I feel putting these in a graph like this give an easier reading of what I have written above, these show a clearer picture of who is the ones buying this magazine and this can give a better understanding of the target audience. The class status of this magazine is read the socio-economic classification ABC1 so is not read by the working class/unemployed. This may not due to the fact that they do not like the type of music in this magazine but more likely due to them not being able to afford commodities such as these.

I then look into “Q” magazine and find a link to an article online Ellie Goulding: Starry Eyes, Itchy Feet: http://news.qthemusic.com/2010/06/interview_ellie_goulding_-_sta.html Again looking on the NRS website I look at the audience for this magazine. I can see that again it is most popular with the socio-economic classification ABC1 with 416 out of 582,000 surveyed. Also the similarities with the age group 15-44 with 505,000 and 406,000 of the 582,000 being male. This is very similar to “NME” magazine.

There is also an article on the Clash Music website which just adds to the popularity of this talented star - http://www.clashmusic.com/news/ellie-goulding-album-details

From all this information I can conclude that her fans are upper class, young adults. A lot of this suggests that most her fan base is male, however, with her being on the front cover of “Company” Magazine and with my personal knowledge of knowing that many girls my age like her I can conclude that it is both male and female audiences. When looking into this video on YouTube at the one with the most views, 125,396 to be exact, I found this -

This proves my point that females are fans of Ellie Goulding too. We can also see from the chart that she is most popular in England, Europe, Australia and the USA. This doesn't surprise me as these are all places that have a lot of access in the media business as they are the countries with the most money that have access to multimedia companies and where they attempt to dig out artists through talent shows.

Within the media we can also see that the popularity of this singer is gigantic, a worldwide star who appeals to many people. She has increased her popularity by interacting with her fans through networking sites so fans feel as though Ellie Goulding is one of their actual friends by knowing these things about her. Sites such as Facebook, MySpace and Twitter have allowed her to do this.